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Liz Vogtsberger
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I’m working on my PhD in English Literature (with an emphasis on women’s studies) at Lehigh University in Bethlehem, Pennsylvania. I also love to read, watch movies, exercise, cook, travel, and (occasionally) shop. You can e-mail me at DoubleTake@girlfuture.com.
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Hello! My name is Liz, and I’m pleased to welcome you to “Double Take,” the girlfuture.com blog about images of girls and women in popular culture. Typically, the phrase “double take” describes a per...
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Have you ever wondered why a clothing company would try to sell its clothes by putting them on a model who’s taking them off? Does this strategy make any sense? Have you ever heard the phrase “sex s...
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Let’s continue our conversation about how images of girls’ and women’s bodies are used to sell products. The ad we examined last featured supermodel Gisele Bundchen selling a raincoat for London Fog....
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We can’t talk about how girls and women’s bodies are used sell products without considering the marketing strategy known as “objectification.” This word describes the process of turning someone into...
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Although this ad (People magazine 11/25/09) features a celebrity, Jordin Sparks, the sixth winner of American Idol, it doesn’t use her in that typical advertising way that makes other girls feel bad a...
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This DKNY ad published in Vanity Fair magazine (11/09) caught my eye immediately! I love the bold clothing colors and patterns featured here. I like the idea of girls and women dressing in eye-poppi...
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I love this ad from Vogue magazine (10/09) for several reasons. First, not only is the model making direct eye-contact with the viewer of the ad (a sign that she means business), but the woman’s sexu...
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I love this ad from Vogue magazine (10/09) for several reasons. First, not only is the model making direct eye-contact with the viewer of the ad (a sign that she means business), but the woman’s sexu...
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