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By:
Liz Vogtsberger
Hello! My name is Liz, and I’m pleased to welcome you to “Double Take,” the girlfuture.com blog about images of girls and women in popular culture. Typically, the phrase “double take” describes a per...
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By:
Liz Vogtsberger
Have you ever wondered why a clothing company would try to sell its clothes by putting them on a model who’s taking them off? Does this strategy make any sense? Have you ever heard the phrase “sex s...
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By:
Liz Vogtsberger
Let’s continue our conversation about how images of girls’ and women’s bodies are used to sell products. The ad we examined last featured supermodel Gisele Bundchen selling a raincoat for London Fog....
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By:
Liz Vogtsberger
We can’t talk about how girls and women’s bodies are used sell products without considering the marketing strategy known as “objectification.” This word describes the process of turning someone into...
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By:
Liz Vogtsberger
Although this ad (People magazine 11/25/09) features a celebrity, Jordin Sparks, the sixth winner of American Idol, it doesn’t use her in that typical advertising way that makes other girls feel bad a...
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By:
Liz Vogtsberger
This DKNY ad published in Vanity Fair magazine (11/09) caught my eye immediately! I love the bold clothing colors and patterns featured here. I like the idea of girls and women dressing in eye-poppi...
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By:
Liz Vogtsberger
I love this ad from Vogue magazine (10/09) for several reasons. First, not only is the model making direct eye-contact with the viewer of the ad (a sign that she means business), but the woman’s sexu...
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By:
Liz Vogtsberger
I love this ad from Vogue magazine (10/09) for several reasons. First, not only is the model making direct eye-contact with the viewer of the ad (a sign that she means business), but the woman’s sexu...
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